30 Day One Funnel Away Challenge

Week One Mission One: Offer Hacking🚨
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💥DAY ONE of the Challenge is officially here!💥
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We’ve both been waiting for this day for weeks, wanting dig in and get started!
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So here’s a quick “30,000-feet glance” at what you’ll be focusing on over the next 4 weeks...
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Week #1: Offer
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Week #2: Story
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Week #3: Hooks
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Week#4: Funnel
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“But guys, isn’t that kind of, um....backwards?”
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Sort of…
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Most entrepreneurs would worry about getting their funnel built, find a hook, and then worry about how to put it together with a story and offer…
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Your training is getting flipped UPSIDE DOWN from how it’s normally approached, and here’s why...
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The offer is the foundation of how everything works…
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If you have a really great OFFER, you could be bad at selling…
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Or you could mess up your story…
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Or an “ok” (or even a bad) funnel…
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...and still make money, and have a business.
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BUT - you cannot have a bad offer, and try to make up for it with a great funnel.
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It just. won’t. work.
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You can make up for almost anything with a great offer!
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That’s why it is soooo important…(and why we’re starting with it in Week 1).
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So let’s get started!
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Here’s your mission today, should you choose to accept it…
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You’ve probably heard of “funnel hacking” by this point (where you go “hack” the best funnels of those in your industry, so you can model them).
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Today, you’ll be doing some “offer hacking”, which is something completely different…(and really fun!)
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💪 Your Mission:
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1. Watch the following videos: 👇
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Russel's Video:
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https://youtu.be/ifZwQ0_le0A
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Julie's Video:
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https://youtu.be/R1NxAfaGpoo
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2. Download the worksheet 👇
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http://bit.ly/2vahaRr
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Week One Mission Two: The Greatest Showman 🚨
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Today, we’re going to start building on the offer foundation you started laying yesterday…
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(If you didn’t complete your mission yesterday, make sure you STOP, and go offer hack 10 businesses before moving forward…)
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There is a major difference between creating a product, and creating an offer…
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One makes you a commodity, where you and your competition are practically forced into a race to the bottom...
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My mentor Dan Kennedy said,
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“If you can’t be the lowest priced leader, there’s NO strategic advantage to being the second lowest priced leader…”
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The other gives you the freedom to charge what you want and give amazing value, while doing something totally different from any of your competitors...
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I know which one I’d choose every time…
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So...how do you make sure what you create is UNIQUE, and not a commodity that can be purchased from anyone, anywhere?
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That’s what today’s mission is all about…
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💪 Your Mission:
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1. Watch the following video: 👇
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https://youtu.be/y6uPOkIflkE
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21 Different Ways To Create Products For Your Offers👇
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Click Here: https://goo.gl/5iKVvs
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2. Download the worksheet:
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http://bit.ly/2ZfaLCu
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Week One Mission Three: Offer Sequencing🚨
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We’re three days in...
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Yesterday, you practiced Offer Building, and your homework was to take everyday products around the house, and transform them into OFFERS.
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How did that mission go?
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It can take a little bit to get comfortable (and confident) building offers…
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...which is why we wanted you to just get the offer-building structure down, and practice throughout the day yesterday.
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Today, you’re going to do it for REAL!
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But first, we’re going to show you how to correctly “sequence” your offer…
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Sequencing matters!
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The order of the offer needs to make sense to your customer…
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If there’s any confusion in their mind, their answer will always be NO.
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When your offer is sequenced in an appealing, sexy way -it’ll be sooo much easier to sell!
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We’ll show you how to pick out what to lead with, and then all the things that come after that...
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💪 Your Mission:
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Russell's Video:
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https://youtu.be/jS5Zfe6WU10
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Julie's Video:
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https://youtu.be/bLfQDwNj5eM
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In the video, Julie gives you access to her Funnel Sketch in Google Drive, so you can write it on it easily! You can access it here -->
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https://docs.google.com/…/1yJ64SCd5ViuPCMZkr4rENdA5eb…/edit…
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PLEASE NOTE!! You will have to sign into your gmail or Google account, and choose FILE MAKE A COPY in order to use it. If you'd prefer the PDF version, you can use that instead.
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WORKSHEET REFERENCED
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https://s3content.s3.amazonaws.com/one_fu…/PlataOPlomo03.pdf
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2. Download the Following Worksheet 👇
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http://bit.ly/2IGRJ1M

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Week One Mission Four: eCovers And Offer Assets🚨
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There’s something that’s almost a lost art that you just don’t see too often anymore…
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Over the last few days, you’ve worked on piecing together your offer…
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You’ve figured out what products will go into your offer…
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And you’d sequence them…
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You’ve even practiced making up offers to sell from random household products...
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But it’s also important to build your offer VISUALLY.
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Think about it…
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People gather information in many different ways, and how an offer “looks” can (whether they realize it or not) be a huge selling determination…
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That’s why today’s mission focuses on the power of eCovers (the digital images that make up your offer)...
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You’ve no doubt heard the phrase “a picture is worth a thousand words”, there’s a LOT of truth in that…
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The perceived value of your offer shoots WAY up when you have digital images of your offer…
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Why?
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eCovers help bridge the wide gap in their mind from an abstract, often intangible offer to something they can logically “SEE”, and understand what they’ll get.
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💪 Your Mission:
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1. Watch the following video:
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https://youtu.be/loMrUlccqEU
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2. Download the worksheet:
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http://bit.ly/2v8sMEP
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